The Dive Instructor's Guide to Effective Self-Marketing: Why It's Essential and How to Do It Embracing Self-Marketing in the Dive Industry In the dynamic realm of scuba diving, where instructors often traverse between dive shops, marketing oneself has become a crucial skill. While some instructors may believe they don't need to actively promote themselves, relying solely on the marketing efforts of dive centers, the changing landscape of the industry suggests otherwise. Lessons from the Gili Islands: Adapting to Market Shifts The Gili Islands serve as a prime example of how unforeseen circumstances can disrupt the status quo. Following natural disasters or global health crises like COVID-19, dive instructors witnessed a significant decline in customers, leading to financial strain and a mass exodus from the islands. Yet, amidst the adversity, some instructors recognized the opportunity to take control of their marketing efforts. Staying Connected: Engaging Former Students
PADI IDC at Oceans 5 Gili Air under guidance of PADI Course Director Sander Buis during a 20 days IDC program